There are various suggestions and a number of ways to market your home. However, if we decided an open house would be advantageous for you, here are some suggestions about those things you will need to do to help make your open house successful.
There are four steps to follow for a successful Open House. The first three are planning, promotion and presentation. Once we've done all that, the only step remaining is to cross your fingers and hope for good weather!
As with most things in real estate, planning is critical to your success. Check your calendar and pick a date that won't conflict with other events that could divert your potential visitors. You won't get many home browsers on Super Bowl Sunday or Mother's Day!
I will provide you with advice on how to showcase your home to its best advantage. Remember, when it comes to showing appeal less is more. You want to create an atmosphere of spaciousness. Get rid of the clutter to maximize your space. Have a garage sale, empty the closets and take the time to give those extra things away to charity. Besides making your home look great for showing, it'll give you less to do on moving day.
Remember that a home that looks well kept will create favourable impressions. Make sure you cut the grass or shovel the sidewalk as the season requires. Plan on doing a little spot painting to perk up problem areas, oil squeaking hinges, tighten loose screws, and all the other little things that show a home is cared for.
Then it's time to start promoting. As your estate professional I will use my extensive experience to advise you what marketing techniques will be used to promote your event. Whether it's direct mail, advertising in specialty publications or the local newspaper, or website promotion, I will effectively promote your event. However, you can add to the process by partnering in the promotion too. Post notices on bulletin boards in supermarkets, libraries or community centers. Anyway that you can spread the word will add to the process and potential successful sale.
For your Open House day, I will also counsel you on how to present your home to its best advantage. Leaving on all the lights, having a fire burning in the fireplace, soft background music playing, and coffee brewing all add to the ambience and make a welcoming impression. But as any real estate professional will tell you, the best thing that you can do to make your open house a success is to get out and stay out!
All joking aside, you'll get better results when your visitors feel free to poke about, linger, and ask very direct questions about your property. If you're present, they'll feel more constrained, and I may not even get an opportunity to identify any concerns they may have, and attempt to offer them options and solutions. So pack up the dog and the kids, and enjoy your day away. Trust me, your real estate professional, to do the job right.
